Amidst the rapid AI progress, consultancies have a dilemma: using AI’s efficiency while paying attention to the environmental impact. Experts warn about relying on AI, emphasizing its lack of human empathy, and understanding, crucial in consultancy. Yet, a sustainable future lies in balancing AI’s benefits with environmental responsibility. Consultants must retain their expertise, prioritizing analysis and client relationships, steering the industry towards an environment-friendly AI-supported future.

The transformative power of AI is reshaping our world. Consultancy firms are innovating by creating AI languages, a complex process of data, fine-tuning models, and continuous improvement. As a result, major consultancy companies are likely to have integrated AI models within five years, enhancing employee performance and fostering data-driven decision-making.

Mid-Level Employees Hold Power in Shaping Strategy and Communication. Unlike the old belief of top managers as sole decision-makers, our study shows mid-level employees wield substantial influence over how strategic issues get attention and which communication channels are used for it.

The Covid-19 pandemic decreased entrepreneurial intentions in Africa, but at the same time entrepreneurs illustrated entrepreneurial resilience and innovativeness. Considering these contrasting effects, we urge practitioners to take local contextual dimensions into account and foster entrepreneurial resilience whilst designing entrepreneurial education and entrepreneurial support programmes in the aftermath of the pandemic.