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Is Generative AI ethically trustworthy to be used in consulting?

The popularity of Generative AI in Professional Service firms is growing. However, the use of language tools remains limited in taking over human responsibilities due to ethical considerations. Huge investments are made for the development of in-house language tools, but are their capabilities more extensive than a public tool such as ChatGPT? This article will provide you with a practical comparison.

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  • artificial intelligence
  • consulting

VU Knowledge Hub for Navigating (Strategic) Paradoxes

The aim of the hub is to serve as a platform for paradox thinking. This entails three core activities: Facilitating research exchanges; bridging the research practice gap to generate and disseminate actionable knowledge enriching academia, business, and society; and exchanging and further paradox thinking in teaching.

 

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  • paradox
  • strategy

VU Knowledge Hub for Consulting and Professional Service Firms

The VU Knowledge Hub for Consulting and Professional Service Firms is known for its engagement in management consulting research and practice.

 

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  • consulting
  • professionals

VU Knowledge Hub for Strategizing & Organizing Innovation

The VU Knowledge Hub for Strategizing & Organizing Innovation is dedicated to groundbreaking research and advice on how companies and other organizations can structurally boost their innovation performance and become world-class innovators.

 

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  • innovation
  • strategy

VU Knowledge Hub for Diversity and Inclusion in Organisations

The purpose of the VU Knowledge Hub for Diversity and Inclusion in Organisations is to advance scholarly, organisational and societal understandings of the diverse and inclusive organisations and to offer evidence-based solutions.

 

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  • Diversity & Inclusion

VU Center for Enterprise Family Research

The VU Center for Enterprise Family Research (CEFR) studies enterprises at the family level and aims to be a platform of expertise on how to best prepare the rising generation (siblings or cousins who inherit family assets) to be responsible enterprise owners and figure out for themselves which role they want to play in the oversight and management of the enterprise family.

 

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  • family business

VU Knowledge Hub for Ecosystems

The VU Knowledge Hub for Ecosystems is a hub of expertise, which aims to be platform for research, education, and valorization. Propagating cross-disciplinary and multi-level research into the emergence, governance, and transformation of business ecosystems.

 

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  • business ecosystems

VU Knowledge Hub for Global Business Development

The VU Knowledge Hub for Global Business Development acts as a platform for researchers, students and professionals striving to master the intricacies of international business. With an expansive research agenda encompassing digital innovation and cross-cultural leadership, we offer tailored educational experiences to equip students and professionals for the global economy.

 

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AI and Consulting: Should Algorithms Find Their Rhythm, or not?

Amidst the rapid AI progress, consultancies have a dilemma: using AI’s efficiency while paying attention to the environmental impact. Experts warn about relying on AI, emphasizing its lack of human empathy, and understanding, crucial in consultancy. Yet, a sustainable future lies in balancing AI’s benefits with environmental responsibility. Consultants must retain their expertise, prioritizing analysis and client relationships, steering the industry towards an environment-friendly AI-supported future.

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  • artificial intelligence
  • consulting
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2026 Department of Management & Organization, School of Business and Economics, Vrije Universiteit Amsterdam